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Creator playbooks

The frameworks, formats, and source libraries from creators worth stealing from. Audited deeply. Indexed forever.

5 playbooks
Alex Gunnar Content Doctrinecore
The 4-Type Format · Lifestyle Visual + Business Message
Every short-form post = lifestyle visual + business message. The 4 winning types, the kneecap rules, and the curiosity-spark exception.
“Lifestyle is the bait. Business is the hook. Every single post does both.”
Why Alex

This IS the playbook. Locked 2026-05-01 from the analytics data — 70% of all leads come from blended posts, the 502k pure-lifestyle post generated near-zero leads.

Creator agencyPersonal brandTalent management
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Alex Gunnar YouTube Strategycore
YouTube Strategy · The Curiosity Engine + The Sit-Down
4 YouTube formats, 90-day asset roadmap (Brickell → SD → Europe), the curiosity lock-in, block-shoot plan.
“Don't explain what you do. Mention it. Let them ask.”
Why Alex

YouTube is where pure business depth lives — viewers self-select into education. Pairs with the Content Doctrine (lifestyle visual + business message on short-form).

Creator agencyPersonal brandLong-form
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Oren John
Oren Johncore
The Art of Yapping
Talking-to-camera, fully reverse-engineered. 6 formats, 5 narrative frameworks, 3 scripting frameworks, daily ideation ritual, recording stack.
“Yapping is just putting a camera on, an iPhone camera, not caring about anything else, and just talking. Easiest, most straightforward way.”
Why Alex

Same playbook Alex is running. Steal the frameworks.

Brand strategyMarketingTalking-head
@orenmeetsworld· 156.0K subs@orenmeetsworldsite
Top video: How to build a marketing team in 2026 — 2.3M views
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alex-steal-playbook
Alex's Steal Playbook
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