← backleverage

Leverage bank

Every asset you have, how to shoot it, what to say.

5 assets · tap a hook to queue an idea

Car

$500k Porsche GT3 RS

Track-spec, rare, instant status signifier. The visual hook of all visual hooks.

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Shot list
  1. 1.Driver-seat POV before starting (phone on dash, record cold-start)
  2. 2.Walk-around from rear wing forward, slow pan
  3. 3.Hand on PDK gear selector, close-up
  4. 4.Driving Brickell at golden hour, phone mounted on windshield
  5. 5.Parked in garage next to penthouse elevator
Hook angles
Anti-patterns→
  • ·No flexing. Always pair with receipt.
  • ·No 'guess how much this costs'.
  • ·Never say 'I bought this myself'. Say what DEAL paid for it.
Location

Brickell Miami Penthouse

Floor-to-ceiling windows, downtown skyline, instant aesthetic premium.

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Shot list
  1. 1.Talking head with skyline out window at sunrise
  2. 2.Walking from bedroom to kitchen in morning routine
  3. 3.Night shot with city lights, filming at desk
  4. 4.Balcony shot with Miami skyline backdrop
  5. 5.White countertop + AirPods + laptop = 'work from anywhere' proof
Hook angles
Anti-patterns→
  • ·No 'look at my penthouse' shots without the teach.
  • ·Always pair view with specific lesson.
Aesthetic

Model-grade face

Visual advantage on IG algo. Used correctly = dramatically higher CTR.

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Shot list
  1. 1.Close-up face hook (first 1 second, direct eye contact)
  2. 2.Slight head tilt with smirk on punchline
  3. 3.Walking-and-talking with backlight
  4. 4.Outfit reveal: OVO crew neck, Patek on wrist
Hook angles
Anti-patterns→
  • ·No duck face. No 'trust me bro' smirk.
  • ·Close-ups only in first 3 seconds of hook.
Credential

OVO Talent (agency)

Real agency, real creators, real brand deals with Nike/Gymshark/Celsius/Gatorade.

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Shot list
  1. 1.Pulling up Nike deal contract on phone
  2. 2.Showing Gymshark campaign dashboard (blur sensitive parts)
  3. 3.Slack screen of team chat (blur faces)
  4. 4.Brand calendar whiteboard in office
Hook angles
Anti-patterns→
  • ·Never leak actual contract numbers without consent.
  • ·Always ask creator permission before naming them.
Credential

#1 AE at ZoomInfo → quit at 22

The origin story. Gives the viewer permission to believe.

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Shot list
  1. 1.Old ZoomInfo badge shot (if available)
  2. 2.Screenshot of old commission check
  3. 3.Talking head with 'Jan 2023 I was in a cubicle' flashback frame
Hook angles
Anti-patterns→
  • ·No 'safe job bad' framing. Some viewers prefer jobs.
  • ·Never trash-talk ZoomInfo specifically.