Tuesday

Today, May 5, 2026

0 plays · 5 events · 1 move ready
DOCTRINEThe one rule

Lifestyle visual + business message.
Every single post.

Lifestyle is the bait. Business is the hook. Never separate them.

Type 1 · Anchor → Payload
“GT3 detail day. One Nike deal paid for it.”
Type 2 · Setting + Contrarian
“Everyone in this garage is broke. The 1% do this.”
Type 3 · Proof → Credibility
$500k car + Stripe screenshot overlay = silent receipts
Type 4 · Reaction → Breakdown
“Just got off a Nike call. Walking back. Here's what they wanted.”
🚫 No desk shots🚫 No 2 pure-lifestyle in a row🚫 No “why Miami” without biz pivot≤10% pure curiosity sparkers
Tap to read the full doctrine · YT pipeline · audience graduation timeline
YOUTUBELong-form depth · 4 formats

Vlog the lifestyle. Sit down and explain it.
Tuesday + Saturday. 12-month compounding play.

Don't fully explain OVO. Mention it. Make them ask.

F1 · Curiosity Vlog
12-18 min · DITL with 3 biz mentions, no full explain
F2 · Sit-Down
8-12 min · Hormozi-style breakdowns, contrarian hooks
F3 · BTS
15-25 min · Real onboarding calls, brand pitches
F4 · Travel Arc
Brickell → SD → Europe = 3-chapter season
8 days left in the Brickell penthouse — block-shoot 8 videos before May 13
Phase 1
Phase 1: Brickell (now → 5/13)Phase 2: San Diego (5/14 → 6/14)Phase 3: Europe (6/15 → 7/15)
Tap to read the full playbook · 90-day asset roadmap · Q&A · gear notes
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Alex Gunnar Content Doctrine
The 4-Type Format · Lifestyle Visual + Business Message
Every short-form post = lifestyle visual + business message. The 4 winning types, the kneecap rules, and the curiosity-spark exception.
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Mode 1 · Vlog & narrative

Long-form YouTube — reveal vlogs, surprise stories, journey arcs. The "I bought my dad a GT3 RS" lane.

Vlog · narrative

Reveal vlogs to replicate

≥10min long-form with surprise/reveal/journey hooks. Cars, family, dream-purchase reveals.

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Mode 2 · Talking-head educational

Short-form + long-form talking-head with frameworks. The Oren John / Hormozi / Ali Abdaal lane.

Trending now

Just blew up

Last 30 days · ≥1M views OR mega-outlier ratio. Filtered to your lanes (founder, brand, content, supercar, lifestyle).

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Top 1% of the library

Mega viral right now

≥1M views in your lanes. Garbage niches (fitness transforms, makeup, gaming, drama, motivational quote bait) auto-stripped.

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Replicate the format

Re-shoot for Brickell

Viral city videos from anywhere — copy the format, swap the location to Miami/Brickell.

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Replicate the format

Re-shoot with the GT3 RS

Supercar formats sorted by views. Drive the same beat, different car, different city.

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Replicate the format

Re-shoot for OVO Talent / founder content

Talking-head business formats — money, sales, founder, online income.

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Today’s content move

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@danielg · 2.1x

Go close a Nike deal then worry about who you're dating.

ig · 14d agowhy this →

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