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Series 9

Brand Deal Math

Infographic carousel. Specific deals broken into: creator size, brand, fee, OVO cut, creator take-home, timeline. Seven to ten slides. Published every other week.

Why this pattern works in 2026

The creator economy is starved for actual unit economics. Every aspiring manager is doing mental math about "what does a brand deal look like". One accurate, transparent, slide-by-slide carousel is worth more trust than 10 hype Reels. Infographic carousels also save at 3-5x the rate of talking-head Reels, which drives share-to-save ratio on the IG algo.

Reference creators

Sam Parr
@thesamparr, The Hustle / Hampton

Niche + offer. See series 4.

Why relevant. He built The Hustle on "here is the actual math" newsletter content. Infographic-native.

Reference posts
  • ·IG carousel: business-model teardown. Steal: the one-number-per-slide restraint.
  • ·LinkedIn post: revenue breakdown screenshot. Steal: the P&L-style visual, even simplified.
Johanna Voss
@johannavoss

Niche + offer. See series 1.

Why relevant. She publishes actual fee benchmarks for creators ("a 50k creator should charge X for a post"). Closest to Alex's exact math.

Reference posts
  • ·IG carousel: "What to charge at 10k, 50k, 100k". Steal: the tier-ladder visual.
  • ·Newsletter: fee breakdown. Steal: the calm, spreadsheet-like visual tone.
Brock Johnson
@brock11johnson

Niche + offer. See series 4.

Why relevant. His funnel-math carousels are the reference for turning operator math into a saveable post.

Reference posts
  • ·IG carousel: "Here is what an IG funnel actually earns". Steal: the before-after-optimization comparison slide.
Dan Martell
@danmartell

Niche + offer. See series 1.

Why relevant. SaaS unit-economics carousels are among the most-saved in the operator niche.

Reference posts
  • ·IG carousel: CAC / LTV breakdown. Steal: the single-chart-per-slide with a single number callout.

Alex's variant

“"Slide 1: $47,000 Gatorade deal, 38k creator. Slide 2: OVO Talent cut = 25% ($11,750). Slide 3: creator take-home = $35,250. Slide 4: timeline, 6 weeks pitch to payout. Slide 5: pitch email, redacted. Slide 6: negotiation screenshot. Slide 7: wire confirmation. Slide 8: comment ROSTER for the exact pitch template." Carousel, 8 slides. Slide 1 hook is the dollar number, no face. Each slide is one number or one artifact. Last slide is the CTA.”

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brain · @imalexgunnar