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the brutal truth - how the 'new rich' make money
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charliemofficial·133.3K views

the brutal truth - how the 'new rich' make money

hook · insider exposes rigged systemcontrarian

So I've made nearly $20 million in the last few years, um, online. And you've probably seen people like me who like, make a lot of money online. And then you wonder like, how they do it and what the scam is, and all that crap. Well, today I'm gonna lose a lot of friends, um, in this online space, because I'm gonna just walk you through like, how the machine actually works, and like how it's rigged in favor of people like me. Um, and how like, it's pretty much a pyramid where there's a select few people on this like, online game that make tons of money, and then lots of people, um, maybe yourself included, sort of scraping the barrel for the bottom. It's rigged, all right? And I'm gonna walk you through how it's rigged, and I, this is not gonna be a popular video for people in my circle, but it's gone on for too long. The, the first thing you have to understand if you wanna make money online in this online game is that the market rewards people that expand the market, right? So the easiest way for you to make money and grow is basically to contribute to the expansion of the economic machine in which you reside in. Um, and I'm gonna walk you through how to do that, and I'm gonna walk you through how I did it, and how it's made me millions and millions of dollars whilst tens of thousands of people try and do the same thing and fail. This is really the one thing that separates us, right?

💭 Brainstorm🎬 Steal now

What worked

viral 7hook 8insider exposes rigged system

Becoming one of the '1%' who make significant income online.

Steal this

The 'brutal honesty' approach. Alex should expose some 'dirty secrets' or common mistakes in the talent management industry to gain trust and stand out.

Spoken hook

“So I've made nearly $20 million in the last few.”

  • 0100:00 So I've made nearly $20 million in the last few years, um, online.
  • 02And you've probably seen people like me who like, make a lot of money online.
  • 03And then you wonder like, how they do it and what the scam is, and all that crap.

Formula · 1. **Contrarian Hook:** Open with a controversial statement that challenges conventional wisdom about wealth creation. 2. **Credibility Signal:** Briefly establish authority through personal achievements or experiences. 3. **Visual Analogy:** Use a visual representation (pyramid, funnel, etc.) to explain a complex system. 4. **Value Proposition:** Position your content as a key to unlocking success in that system. 5. **Clear CTA:** Guide viewers towards the next step in your funnel (e.g., learning more, joining a program).

How to steal it

setting · outdoor city
  1. 01
    Hook (0-2s)

    Open with the "insider exposes rigged system" beat. No intro card, no logo, no greeting.

    Brickell · Roll camera before you arrive at Brickell Ave at golden hour or Biscayne Blvd south of 5th. The reveal IS the hook.

  2. 02
    Set the frame (2-4s)

    Establish outdoor city with your hero prop. Wide on the 16mm so the GT3 RS sells the scale.

    Brickell · Keep the prop count to 1. More props = more cuts = lower retention.

  3. 03
    Payoff (4-9s)

    Use direct to camera rant to deliver the rewatch moment. One idea, one take.

    Brickell · Cut on the reaction, not the line. If it's a price reveal, hold the number on screen for 1.5s.

  4. 04
    Reaction / proof (9-13s)

    Show the consequence. Bystander head-turn, valet face, on-screen receipt — whatever makes the payoff feel real.

    Brickell · Casa Tua and Komodo valets are cinematic. E11even paddock for nightlife crowd. Hard Rock paddock during F1 weekend = prebuilt audience.

Your version

Alex-voiced hooks3/3
Variant 1

The creator economy is rigged and my OVO Talent agency is proof of how.

Alex walks through the penthouse, explains how the 25% management fee plus 5% recurring on grad deals creates a compounding machine that most people on the outside will never see. Frames it as 'here's the architecture nobody talks about' and positions RM as the way in.

Variant 2

A Nike deal paid for my GT3 RS. Let me show you how the money actually flows.

Opens on the Porsche in the Brickell parking garage, then cuts to Alex at his desk breaking down the real economics: brand pays creator, manager takes 25% of gross, 20% on ad spend. Shows why the manager seat is the most leveraged position in the creator economy and why most people are stuck on the wrong side.

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▸Deep analysis

So I've made nearly $20 million in the last few years, um, online.

05
CTA / outro (13-15s)

Implicit beats explicit. Let the caption + pinned comment ask. End on the asset, not your face.

Brickell · Tag @imalexgunnar in the caption. Pin the objection comment within 60s of posting.

Where in Miami
  • Gas station · Shell SW 8th + Brickell Ave (24/7, premium pump, clean lighting).
  • Valet · Casa Tua, Komodo, E11even — pull-up + handoff is the cinematic moment.
  • Penthouse · Flow Brickell roof or your unit. Skyline backdrop reads premium.
  • Track / paddock · Hard Rock paddock during F1 weekend = pre-built audience.
  • Cold start · Brickell Ave south of 8th at 6:30am — empty street, hard light.

Formula · 1. **Contrarian Hook:** Open with a controversial statement that challenges conventional wisdom about wealth creation. 2. **Credibility Signal:** Briefly establish authority through personal achievements or experiences. 3. **Visual Analogy:** Use a visual representation (pyramid, funnel, etc.) to explain a complex system. 4. **Value Proposition:** Position your content as a key to unlocking success in that system. 5. **Clear CTA:** Guide viewers towards the next step in your funnel (e.g., learning more, joining a program).

Variant 3

I quit the number one AE seat at ZoomInfo because I found a game that's rigged better.

Alex films face to camera at the Brickell penthouse windows at night, talks about how corporate sales taught him the mechanics of closing but the upside was capped. Then walks through how managing creators for Gymshark and Celsius gave him uncapped recurring revenue on every deal, and why the structure favors the person building the roster, not the person posting content.