5.2x baseline
YT
@CodieSanchezCT·443.6K views
Stop Saying This In Sales
1mo ago
hook · stop saying this common phrasemistake confession
#codiesanchez #contrarianthinking #saythisnotthat #SalesTips #Entrepreneurship #BusinessGrowth #SalesStrategy #ClosingDeals
What worked
stop saying this common phrase
The hook leverages a direct command that calls out a common behavior the audience already does, creating instant self-awareness and curiosity about what they're doing wrong. 'Stop saying this' is a pattern interrupt because it implies the viewer is actively sabotaging themselves without knowing it. The contrarian framing (what you think is right is actually killing your deals) drives engagement because people need to find out if they're guilty.
How to steal it
setting · outdoor city
- 01Hook (0-2s)
Open with the "stop saying this common phrase" beat. No intro card, no logo, no greeting.
Brickell · Roll camera before you arrive at Brickell Ave at golden hour or Biscayne Blvd south of 5th. The reveal IS the hook.
- 02Set the frame (2-4s)
Establish outdoor city with your hero prop. Wide on the 16mm so the GT3 RS sells the scale.
Brickell · Keep the prop count to 1. More props = more cuts = lower retention.
- 03Payoff (4-9s)
Use direct to camera rant to deliver the rewatch moment. One idea, one take.
Brickell · Cut on the reaction, not the line. If it's a price reveal, hold the number on screen for 1.5s.
- 04Reaction / proof (9-13s)
Show the consequence. Bystander head-turn, valet face, on-screen receipt — whatever makes the payoff feel real.
Brickell · Casa Tua and Komodo valets are cinematic. E11even paddock for nightlife crowd. Hard Rock paddock during F1 weekend = prebuilt audience.
Your version
Alex-voiced hooks3/3
Variant 1
Stop saying this in your brand deal pitches, it's costing you thousands.
Alex at his Brickell penthouse desk, pulls up an actual bad pitch email OVO received from a creator. Breaks down the one phrase that makes brands ghost you and what to say instead, drawn from closing Nike and Gymshark campaigns.
Variant 2
I closed a $30k Gatorade deal by removing one sentence from my pitch.
Alex walking through Brickell at night, explains the common sales line everyone uses that signals desperation. Ties it back to his ZoomInfo sales training and how he unlearned the corporate script to close brand deals differently at OVO.