← BackSee original ↗
The 21 Principles of the Top 0.01%
5.9x baseline
YT
danmartell·1.2M views

The 21 Principles of the Top 0.01%

1y ago

hook · numbered rules of elite successcuriosity gap

I'm going to share with you the 21 principles of success these principles are what make the top .1% of people successful some of these principles are what I've used to make my first million dollars at 27 years old and others are from what I've observed rubbing shoulders with some of the richest people you know now I do attribute a lot of success in life to luck or grace of God and timing but there are principles you can Implement every day to FastTrack this luck and attract wealth into your life so without further explaining it the these are the principles of success the first principle is to be misunderstood the other day I was talking to one of my clients and he said my wife doesn't support my growth and he got frustrated that every time he do something to try to grow his wife said something he felt like she didn't support his growth and my feedback was very simple the people closest to you are sometimes too close to see your own greatness and the reason why is because they know you the best and they've seen you try and fail and say you're going to do something and don't follow through they're literally the people that have

💭 Brainstorm🎬 Steal now

What worked

viral 6hook 7numbered rules of elite success

Becoming highly successful, wealthy, and fulfilled.

Steal this

The 'Principle' format with a memorable name and a client story. Alex could create videos like "The 3 Pillars of a Successful Talent Manager" or "The 5 Secrets I Learned from Managing Top Artists."

Spoken hook

“I'm going to share with you the 21 principles of.”

Formula · Authority Speaker + Promising Exclusive Knowledge + Listicle Format + Targeting a Specific Desire (success, wealth, self-improvement) = High Viewership

▸Deep analysis

I'm going to share with you the 21 principles of success these principles are what make the top .1% of people successful

How to steal it

setting · outdoor city
  1. 01
    Hook (0-2s)

    Open with the "numbered rules of elite success" beat. No intro card, no logo, no greeting.

    Brickell · Roll camera before you arrive at Brickell Ave at golden hour or Biscayne Blvd south of 5th. The reveal IS the hook.

  2. 02
    Set the frame (2-4s)

    Establish outdoor city with your hero prop. Wide on the 16mm so the GT3 RS sells the scale.

    Brickell · Keep the prop count to 1. More props = more cuts = lower retention.

  3. 03
    Payoff (4-9s)

    Use direct to camera rant to deliver the rewatch moment. One idea, one take.

    Brickell · Cut on the reaction, not the line. If it's a price reveal, hold the number on screen for 1.5s.

  4. 04
    Reaction / proof (9-13s)

    Show the consequence. Bystander head-turn, valet face, on-screen receipt — whatever makes the payoff feel real.

    Brickell · Casa Tua and Komodo valets are cinematic. E11even paddock for nightlife crowd. Hard Rock paddock during F1 weekend = prebuilt audience.

Your version

Alex-voiced hooks3/3
Variant 1

7 rules I followed to go from ZoomInfo AE to a GT3 RS by 25.

Alex films face-to-camera in front of the GT3 RS in the Brickell garage, walks through the non-obvious principles that got him from corporate sales to running OVO and buying the car with brand deal commissions.

Variant 2

The 5 principles that let me manage creators for Nike without a single connection.

Alex films from the Brickell penthouse at the floor-to-ceiling windows at night, breaks down the operating rules he built OVO around, starting from zero network at 22 to closing Gymshark and Nike campaigns.

Open this in brainstorm →
🎬 Steal now (3)
TodayReplicateLibraryBrainstormMore
05
CTA / outro (13-15s)

Implicit beats explicit. Let the caption + pinned comment ask. End on the asset, not your face.

Brickell · Tag @imalexgunnar in the caption. Pin the objection comment within 60s of posting.

Where in Miami
  • Gas station · Shell SW 8th + Brickell Ave (24/7, premium pump, clean lighting).
  • Valet · Casa Tua, Komodo, E11even — pull-up + handoff is the cinematic moment.
  • Penthouse · Flow Brickell roof or your unit. Skyline backdrop reads premium.
  • Track / paddock · Hard Rock paddock during F1 weekend = pre-built audience.
  • Cold start · Brickell Ave south of 8th at 6:30am — empty street, hard light.

Formula · Authority Speaker + Promising Exclusive Knowledge + Listicle Format + Targeting a Specific Desire (success, wealth, self-improvement) = High Viewership

Variant 3

Rules I'd give my 22 year old self who just quit being the number one AE.

Alex shoots a walk-and-talk through Brickell at sunset, frames each principle as something he learned the hard way building OVO, positions each rule as something the viewer can start applying today before they ever quit their job.