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alexeubankbusiness·26.4K views
This is why your content isn't going viral... Comment “BRAND” if you want my help to start or scale your personal br...
2mo ago
hook · this is why you're failingformat · concept_explanation_with_examplescuriosity gap
This is why your content isn't going viral... Comment “BRAND” if you want my help to start or scale your personal brand on social media
What worked
viral 0hook 0concept_explanation_with_examplesthis is why you're failing
The post identifies a common problem (content not going viral) and offers a solution, attracting creators seeking to improve their social media performance and personal brand.
▸Deep analysis
The post identifies a common problem (content not going viral) and offers a solution, attracting creators seeking to improve their social media performance and personal brand.
How to steal it
setting · gymdevice · breakdown with b roll
- 01Hook (0-2s)
Open with the "this is why you're failing" beat. No intro card, no logo, no greeting.
Brickell · Roll camera before you arrive at Anatomy Brickell rooftop or the building gym at sunrise. The reveal IS the hook.
- 02Set the frame (2-4s)
Establish gym with none. Wide on the 16mm so the GT3 RS sells the scale.
Brickell · Keep the prop count to 1. More props = more cuts = lower retention.
- 03Payoff (4-9s)
Use breakdown with b roll to deliver the rewatch moment. One idea, one take.
Brickell · Cut on the reaction, not the line. If it's a price reveal, hold the number on screen for 1.5s.
- 04Reaction / proof (9-13s)
Show the consequence. Bystander head-turn, valet face, on-screen receipt — whatever makes the payoff feel real.
Brickell · Casa Tua and Komodo valets are cinematic. E11even paddock for nightlife crowd. Hard Rock paddock during F1 weekend = prebuilt audience.
Your version
Alex-voiced hooks · concept_explanation_with_examples3/3
Variant 1
This is why no brand will ever pay you to manage their creators.
Alex films face-to-camera in the Brickell penthouse, floor-to-ceiling windows behind him, then walks through the three positioning mistakes that keep people from landing their first creator management deal. Ties into how OVO signs for Nike and Gymshark by avoiding those exact mistakes.
Variant 2
This is why you'll never close a brand deal, and it's not your DMs.
Opens with a close-up of the GT3 RS key on the desk, then camera pulls to Alex explaining that most people think cold outreach is the problem when really their media kit and rate card structure are wrong. Teaches the pitch framework OVO used to close Celsius and Gatorade campaigns.