← BackSee original ↗
no thumbnail
11.9x baseline
TT
alexeubankbusiness·66.9K views

Just start gang

2mo ago

hook · permission to start before readycontrarian

Just start gang

💭 Brainstorm🎬 Steal now

What worked

viral 2hook 2permission to start before ready

The simple message encourages viewers to take action, appealing to their desire for self-improvement and potentially attracting those who are procrastinating or feeling stuck.

▸Deep analysis

The simple message encourages viewers to take action, appealing to their desire for self-improvement and potentially attracting those who are procrastinating or feeling stuck.

How to steal it

setting · outdoor city
  1. 01
    Hook (0-2s)

    Open with the "permission to start before ready" beat. No intro card, no logo, no greeting.

    Brickell · Roll camera before you arrive at Brickell Ave at golden hour or Biscayne Blvd south of 5th. The reveal IS the hook.

  2. 02
    Set the frame (2-4s)

    Establish outdoor city with your hero prop. Wide on the 16mm so the GT3 RS sells the scale.

    Brickell · Keep the prop count to 1. More props = more cuts = lower retention.

  3. 03
    Payoff (4-9s)

    Use direct to camera rant to deliver the rewatch moment. One idea, one take.

    Brickell · Cut on the reaction, not the line. If it's a price reveal, hold the number on screen for 1.5s.

  4. 04
    Reaction / proof (9-13s)

    Show the consequence. Bystander head-turn, valet face, on-screen receipt — whatever makes the payoff feel real.

    Brickell · Casa Tua and Komodo valets are cinematic. E11even paddock for nightlife crowd. Hard Rock paddock during F1 weekend = prebuilt audience.

Your version

Alex-voiced hooks3/3
Variant 1

I quit ZoomInfo as their number one AE at 22 with zero plan.

Alex films walking through his Brickell penthouse, casually talks about how he had no connections, no playbook, just sent the resignation email and figured it out. Ties to: you don't need to be ready, you need to move.

Variant 2

The GT3 RS in my driveway started with one cold DM I almost didn't send.

Opens on a shot of the Porsche parked outside the Brickell building. Alex talks about the first brand pitch he sent that landed OVO its first real deal. Point is: the thing you're overthinking right now is the thing that changes everything.

Open this in brainstorm →
🎬 Steal now (3)
TodayReplicateLibraryBrainstormMore
05
CTA / outro (13-15s)

Implicit beats explicit. Let the caption + pinned comment ask. End on the asset, not your face.

Brickell · Tag @imalexgunnar in the caption. Pin the objection comment within 60s of posting.

Where in Miami
  • Gas station · Shell SW 8th + Brickell Ave (24/7, premium pump, clean lighting).
  • Valet · Casa Tua, Komodo, E11even — pull-up + handoff is the cinematic moment.
  • Penthouse · Flow Brickell roof or your unit. Skyline backdrop reads premium.
  • Track / paddock · Hard Rock paddock during F1 weekend = pre-built audience.
  • Cold start · Brickell Ave south of 8th at 6:30am — empty street, hard light.
Variant 3

You don't need a marketing degree to pitch Nike. You need to start today.

Alex films face to camera at his desk, pulls up an example of a brand pitch template. Talks about how OVO landed campaigns for Nike and Gymshark without credentials, just reps. CTA: comment ROSTER and I'll send you the cold DM script.