7.4x baseline
YT
@CodieSanchezCT·631.7K views
Do This Every Time You Get Paid (Paycheck Routine)
1mo ago
hook · do this every time you earncuriosity gap
Act like an owner and stop doing the work that slows you down. Head to https://Fvrr.co/codiesanchez and let a Fiverr Pro handle it. Use CODIEPRO for 10% off. Grab my free Monte Carlo calculator to see if you’re financially ready to buy a business → https://resources.contrarianthinking.co/business-buying-calculator The biggest mistake people make with money? They never change strategy. They earn more…but manage it the same way and wonder why nothing changes. In this video, I show you exactly what to do with your paycheck at every income level so you can stop spinning your wheels and start building wealth 00:19 The lobby 04:46 Floor 1 11:13 Floor 2 18:48 Floor 3 22:02 Floor 4 27:30 Floor 5 ----------------------------------------------------- Hi... I'm Codie. If we haven't met, I build and buy businesses and help you make money. I used to work on Wall Street and in Private Equity for too many years. Then I realized I'd rather YOU AND I own our businesses locally instead. So I built up Main Street Holding Company, Contrarian Thinking Capital & Co. Now, we own and grow dozens of businesses. My mission is to create 100,000 business owners and help 1 million of us build profitable businesses. I hope you’re one. Here's what I know for sure... those who say it's impossible should get out of the way of those of you who are doing it!! ❤️ If you want to grow your business... we got you: https://contrarianthinking.co/scaling-workshop/ If you want to buy a business... we help here: https://contrarianthinking.co/our-courses/ If you want a free guide on how... it's right here: https://info.contrarianthinking.co/smart-buyers-guide ----------------------------------------------------- The BE AN ADULT SECTION 🤗 All content on the Codie Sanchez YouTube channel reflects my own opinions and should NOT be taken as legal advice, financial advice, or investment advice. Please seek out the guidance of professionally trained and licensed individuals before making any decisions. Some links in the description may be affiliate links. Copyright © Contrarian Thinking LLC 2025.
What worked
do this every time you earn
The hook promises a specific, repeatable system tied to something everyone already does (getting paid), which creates instant relevance. The 'every time' framing implies a simple routine the viewer is missing, triggering a curiosity gap around their own behavior. The tiered income-level structure makes viewers self-select and stick around to find their floor.
How to steal it
setting · outdoor city
- 01Hook (0-2s)
Open with the "do this every time you earn" beat. No intro card, no logo, no greeting.
Brickell · Roll camera before you arrive at Brickell Ave at golden hour or Biscayne Blvd south of 5th. The reveal IS the hook.
- 02Set the frame (2-4s)
Establish outdoor city with your hero prop. Wide on the 16mm so the GT3 RS sells the scale.
Brickell · Keep the prop count to 1. More props = more cuts = lower retention.
- 03Payoff (4-9s)
Use direct to camera rant to deliver the rewatch moment. One idea, one take.
Brickell · Cut on the reaction, not the line. If it's a price reveal, hold the number on screen for 1.5s.
- 04Reaction / proof (9-13s)
Show the consequence. Bystander head-turn, valet face, on-screen receipt — whatever makes the payoff feel real.
Brickell · Casa Tua and Komodo valets are cinematic. E11even paddock for nightlife crowd. Hard Rock paddock during F1 weekend = prebuilt audience.
Your version
Alex-voiced hooks3/3
Variant 1
Every time a brand deal closes, I split the check exactly like this.
Alex at the Brickell penthouse, laptop open showing OVO deal flow. Walks through how he allocates every commission check: reinvest into creator acquisition, stack operating cash, personal. Uses a real Nike or Gymshark campaign payout as the example number.
Variant 2
The paycheck routine that bought my GT3 RS without touching a salary.
Opens on the GT3 RS in the Brickell garage. Explains the exact money routine he runs every time OVO collects 25% on a brand deal: what percentage goes to scaling the roster, what goes to personal, what compounds. Reframes for the viewer as the system they can copy once they start closing deals through the Roster Method.