What I ask on job interviews

3w ago

hook · what I ask before hiringcuriosity gap

Get the unfiltered memos I send my team as we scale Acquisition.com to $1B+: https://leilahormozi.com Want to learn how to scale your business? You can get my free personalized roadmap here: https://www.acquisition.com/roadmap If you’re new to my channel, my name is Leila Hormozi. I’m the founder and Chairwoman of Acquisition.com, where we help ambitious people scale extraordinary companies. A little about me... 10 years ago: - Was 100lbs overweight. - Had $1,000 saved after 19 months of work. This year: - We bought our first headquarters here in Las Vegas. - We grew our holding company team at Acquisition.com to 65 people. Success is accessible to anyone willing to do the work required. Big visions never make sense to small-minded people. If you want to have a greater impact, you’ll have to make greater sacrifices. My message to you: Don’t let anybody kill your dreams ❤️ Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Acquisition.com 2025.

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What worked

what I ask before hiring

The hook promises a specific, repeatable framework (interview questions) that implies insider access to how elite operators think. The before/after transformation buried in the caption (100lbs overweight, $1k saved → HQ, 65-person team) creates massive contrast that makes viewers feel the gap is closeable. It outperformed because the hook is practical bait while the body delivers aspirational identity shift.

How to steal it

setting · outdoor city

01
Hook (0-2s)
Open with the "what I ask before hiring" beat. No intro card, no logo, no greeting.
Brickell · Roll camera before you arrive at Brickell Ave at golden hour or Biscayne Blvd south of 5th. The reveal IS the hook.
02
Set the frame (2-4s)
Establish outdoor city with your hero prop. Wide on the 16mm so the GT3 RS sells the scale.
Brickell · Keep the prop count to 1. More props = more cuts = lower retention.
03
Payoff (4-9s)
Use direct to camera rant to deliver the rewatch moment. One idea, one take.
Brickell · Cut on the reaction, not the line. If it's a price reveal, hold the number on screen for 1.5s.
04
Reaction / proof (9-13s)
Show the consequence. Bystander head-turn, valet face, on-screen receipt — whatever makes the payoff feel real.
Brickell · Casa Tua and Komodo valets are cinematic. E11even paddock for nightlife crowd. Hard Rock paddock during F1 weekend = prebuilt audience.

Your version

Alex-voiced hooks3/3

Variant 1

The one question I ask before signing any creator to OVO Talent.

Alex at the Brickell penthouse, laptop open with a creator's media kit on screen. He walks through the single qualifying question he uses before offering Nike or Gymshark deals, then ties it to how RM graduates learn the same filter.

Variant 2

I ask this before every brand deal pitch to Nike or Gymshark.

Alex in the GT3 RS or walking away from it in the Brickell garage. He reveals the diagnostic question he runs on every campaign brief before pitching a creator, making the viewer realize most managers skip this entirely.

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