
2y ago
I moved to San Francisco because I wanted to understand how these 20-year-olds built billion dollar companies and I meet a guy named nval robicon remember I was talking to him once about leverage the best entrepreneurs have the biggest output for unit of time time multiplied by leverage equals output and this is what I learned the ball taught me this there's only four Master skills to creating leverage once I understood this I understood I only had four things to go become world class at and I could have anything I want in my life most entrepreneurs when they're growing their business it doesn't matter if it's their first 100K or 300K or million they get to a place where growing is painful and in that spot they usually do one to three things they either stall okay they say to themselves this year I made more money last year than this year I'd rather slow down right and um and and just not grow the problem with that is that the Market's growing right gross domestic product grows your customers will demand more from you
Achieving massive growth, wealth, and freedom by delegating effectively and building a strong team.
The offer of a valuable, specific resource (Google Doc) in exchange for an Instagram follow. It's a low-friction way to build his audience and capture leads interested in his expertise.
“I moved to San Francisco because I wanted to understand.”
Formula · Promise a shortcut to massive success (financial or otherwise) by distilling complex topics into a small, actionable list. Frame it as learning from the best in the world. Back up the claims with authority and/or social proof. Offer frameworks, not just abstract ideas.
I moved to San Francisco because I wanted to understand how these 20-year-olds built billion dollar companies
Open with the "only X skills for massive result" beat. No intro card, no logo, no greeting.
Brickell · Roll camera before you arrive at Brickell Ave at golden hour or Biscayne Blvd south of 5th. The reveal IS the hook.
Establish outdoor city with your hero prop. Wide on the 16mm so the GT3 RS sells the scale.
Brickell · Keep the prop count to 1. More props = more cuts = lower retention.
Use direct to camera rant to deliver the rewatch moment. One idea, one take.
Brickell · Cut on the reaction, not the line. If it's a price reveal, hold the number on screen for 1.5s.
Show the consequence. Bystander head-turn, valet face, on-screen receipt — whatever makes the payoff feel real.
Brickell · Casa Tua and Komodo valets are cinematic. E11even paddock for nightlife crowd. Hard Rock paddock during F1 weekend = prebuilt audience.
The only 3 skills that got me a GT3 RS by 25.
Open standing next to the Porsche in the Brickell garage, then walk through the three core skills: cold outreach (ZoomInfo days), media kit building, and deal closing. Frame each skill as something the viewer can learn inside Roster Method.
You only need 2 skills to manage creators for Nike and Gymshark.
Film face to camera in the penthouse with the skyline behind. Break down how creator management really comes down to pitching brands and servicing talent, then show how OVO runs on those two loops. End with the 5% recurring commission model as proof it compounds.
Implicit beats explicit. Let the caption + pinned comment ask. End on the asset, not your face.
Brickell · Tag @imalexgunnar in the caption. Pin the objection comment within 60s of posting.
Formula · Promise a shortcut to massive success (financial or otherwise) by distilling complex topics into a small, actionable list. Frame it as learning from the best in the world. Back up the claims with authority and/or social proof. Offer frameworks, not just abstract ideas.
I quit my #1 sales job at 22 because I learned one skill.
Sit at the desk, tell the ZoomInfo origin story. The one skill was understanding leverage, specifically that closing brand deals for creators paid recurring while a W2 salary was capped. Contrast the ZoomInfo commission check vs. OVO's 25% of gross on a single Celsius campaign. Viewer takeaway: you already have the raw skill, you just need to point it at the right vehicle.