4.0x baseline
YT
@ModernMBA·3.3M views
Why Airbnb Fails to Disrupt the Hotel Industry
4y ago
Cost is the biggest barrier to scale in the hotel industry. It takes on average 2-3 years to build a hotel. The upfront cost for design, permits, and construction can range from $30M to $130M, depending on location and category. These estimates don’t even include the cost of the land. Since these numbers are publicly shared by nearly every hotel giant, it’s no secret how cost prohibitive it is to grow market share in the hotel industry. Airbnb’s innovation is on the supply side. Anyone can list and monetize their room, apartment, or house with a few steps on Airbnb. The company’s business value is to serve as a trusted platform between travelers and hosts. Discovery, communication, and transactions between both parties all occur on Airbnb. Hosts set their own prices for their listings, provide service, and accept travelers in whatever way they see fit. So why aren’t hotel executives scared of Airbnb? Are Hilton, Marriott, Hyatt executives all just pretending not to care publicly but freaking out privately in boardrooms? Are the hotel giants just too stubborn to evolve? ============================= Modern MBA Resources - these are the tools that we’ve vetted and use to fuel our growth. ============================= 💰 Find the best credit card for you (60 secs, 5 questions, no email or sign-up needed): https://cards.moneymatchup.com/modernmba/yt 🚗 How to get the cheapest car insurance: https://secure.moneymatchup.com/auto-mba 👉 Invest with a full 1% transfer bonus with Public: https://secure.moneymatchup.com/public-mba 👉 Save 30% on first 6 months of QuickBooks: https://secure.moneymatchup.com/quickbooks-mba 👉 Get $100 cash when you run payroll with Gusto: https://secure.moneymatchup.com/gusto-mba 👉 Launch your side hustle with a LLC for $0 https://secure.moneymatchup.com/zenbusiness-mba ============================= Support Modern MBA - we're 100% independent, self-funded, and committed to making business education free to all. ============================= ☕ Tip: https://buymeacoffee.com/modernmba ☕ Patreon: https://patreon.com/modernmba 🤳🏻 TikTok: https://www.tiktok.com/@modernmba 🤳🏻 Instagram: https://www.instagram.com/modern.mba/ 🤳🏻 Reddit: https://www.reddit.com/r/modernmba/ 0:00 Intro 3:38 Hilton (Overview, Portfolio, Performance) 4:55 Marriott (Overview, Portfolio, Performance) 5:44 IHG (Overview, Portfolio, Performance) 6:14 Hyatt (Overview, Portfolio, Performance) 7:01 Wyndham (Overview, Portfolio, Performance) 7:50 The Rise of Airbnb 16:38 Why Hotels Don't Fear Airbnb 22:46 Platforms of Future Past
Analyzing with Claude…
Pulling pattern + writing 3 variants in your voice. Stays on this page when ready.
What worked
Not analyzed yet. Claude will break down the pattern and write 3 variants in your voice.
How to steal it
setting · outdoor city
- 01Hook (0-2s)
Open cold on outdoor city. Sound on. Visual question in the first frame.
Brickell · Roll camera before you arrive at Brickell Ave at golden hour or Biscayne Blvd south of 5th. The reveal IS the hook.
- 02Set the frame (2-4s)
Establish outdoor city with your hero prop. Wide on the 16mm so the GT3 RS sells the scale.
Brickell · Keep the prop count to 1. More props = more cuts = lower retention.
- 03Payoff (4-9s)
Use direct to camera rant to deliver the rewatch moment. One idea, one take.
Brickell · Cut on the reaction, not the line. If it's a price reveal, hold the number on screen for 1.5s.
- 04Reaction / proof (9-13s)
Show the consequence. Bystander head-turn, valet face, on-screen receipt — whatever makes the payoff feel real.
Brickell · Casa Tua and Komodo valets are cinematic. E11even paddock for nightlife crowd. Hard Rock paddock during F1 weekend = prebuilt audience.
Your version
Alex-voiced hooks0/3
Claude will write 3 hook + angle combos in your voice you can queue as today's film.