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She Was Forced Out Of Tinder - Then Whitney Wolfe Herd Built Bumble Into a $1.6B Empire
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She Was Forced Out Of Tinder - Then Whitney Wolfe Herd Built Bumble Into a $1.6B Empire

11mo ago

Welcome back to 100 CEOs, with me Steven Bartlett of Diary of a CEO, Behind The Diary & Dragon's Den. Today, I'm looking at Whitney Wolfe Herd, the visionary founder and former CEO of Bumble who revolutionised online relationships by putting women first. I've listened to countless hours of interviews, audited Whitney’s highly recommended Masterclass, and interviewed her to learn how she’s not just built wealth along the way, but successfully pushed for new legislation, changed an online industry, and demonstrated that vulnerability can coexist with groundbreaking business leadership. This is 100 CEOs and this is Whitney Wolfe Herd. 00:00 Intro 00:42 The Story of Whitney Wolfe Herd, Tinder & Bumble. 07:06 Lesson 1: Redefine Success On Your Terms. 08:32 Lesson 2: Find Your North Star. 10:57 Lesson 3: Build A Brand With Personality. 13:57 Lesson 4: Know Your Community Deeply. 15:30 Lesson 5: Lead Vulnerably, Innovate Continuously. 18:31 Lesson 6: Find True Believers In Your Vision. 21:02 Lesson 7: Cultivate Unwavering Self-Belief. 23:16 Lesson 8: Identify White Space In The Market. 25:28 Lesson 9: Turn Pain Into Creative Fuel. 27:13 Lesson 10: Create Your Own Playbook. 29:30 Summary of Whitney Wolfe Herd, And Next Week's Episode. Instagram: @100CEOs

💭 Brainstorm🎬 Steal now
Analyzing with Claude…
Pulling pattern + writing 3 variants in your voice. Stays on this page when ready.

What worked

Not analyzed yet. Claude will break down the pattern and write 3 variants in your voice.

How to steal it

setting · outdoor city
  1. 01
    Hook (0-2s)

    Open cold on outdoor city. Sound on. Visual question in the first frame.

    Brickell · Roll camera before you arrive at Brickell Ave at golden hour or Biscayne Blvd south of 5th. The reveal IS the hook.

  2. 02
    Set the frame (2-4s)

    Establish outdoor city with your hero prop. Wide on the 16mm so the GT3 RS sells the scale.

    Brickell · Keep the prop count to 1. More props = more cuts = lower retention.

  3. 03
    Payoff (4-9s)

    Use direct to camera rant to deliver the rewatch moment. One idea, one take.

    Brickell · Cut on the reaction, not the line. If it's a price reveal, hold the number on screen for 1.5s.

  4. 04
    Reaction / proof (9-13s)

    Show the consequence. Bystander head-turn, valet face, on-screen receipt — whatever makes the payoff feel real.

    Brickell · Casa Tua and Komodo valets are cinematic. E11even paddock for nightlife crowd. Hard Rock paddock during F1 weekend = prebuilt audience.

Your version

Alex-voiced hooks0/3

Claude will write 3 hook + angle combos in your voice you can queue as today's film.

Open this in brainstorm →
🎬 Steal now
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05
CTA / outro (13-15s)

Implicit beats explicit. Let the caption + pinned comment ask. End on the asset, not your face.

Brickell · Tag @imalexgunnar in the caption. Pin the objection comment within 60s of posting.

Where in Miami
  • Gas station · Shell SW 8th + Brickell Ave (24/7, premium pump, clean lighting).
  • Valet · Casa Tua, Komodo, E11even — pull-up + handoff is the cinematic moment.
  • Penthouse · Flow Brickell roof or your unit. Skyline backdrop reads premium.
  • Track / paddock · Hard Rock paddock during F1 weekend = pre-built audience.
  • Cold start · Brickell Ave south of 8th at 6:30am — empty street, hard light.