0.8x baseline
IG
codiesanchez·191.6K views
1w ago
hook · everything you were told is wrongcontrarian
What worked
everything you were told is wrong
Codie's post likely used a contrarian or curiosity-gap frame that challenged a mainstream belief about money or careers, which drives saves and shares from people who feel stuck in traditional paths. The hook structure probably opened with a bold, slightly provocative statement that made you stop scrolling because it contradicted what you've been told. Even at 0.76x, the pattern itself is strong and reusable because it taps into the 'everything you were taught is wrong' psychological lever that resonates hard with 18-30 year olds questioning the 9-5.
How to steal it
setting · outdoor city
- 01Hook (0-2s)
Open with the "everything you were told is wrong" beat. No intro card, no logo, no greeting.
Brickell · Roll camera before you arrive at Brickell Ave at golden hour or Biscayne Blvd south of 5th. The reveal IS the hook.
- 02Set the frame (2-4s)
Establish outdoor city with your hero prop. Wide on the 16mm so the GT3 RS sells the scale.
Brickell · Keep the prop count to 1. More props = more cuts = lower retention.
- 03Payoff (4-9s)
Use direct to camera rant to deliver the rewatch moment. One idea, one take.
Brickell · Cut on the reaction, not the line. If it's a price reveal, hold the number on screen for 1.5s.
- 04Reaction / proof (9-13s)
Show the consequence. Bystander head-turn, valet face, on-screen receipt — whatever makes the payoff feel real.
Brickell · Casa Tua and Komodo valets are cinematic. E11even paddock for nightlife crowd. Hard Rock paddock during F1 weekend = prebuilt audience.
Your version
Alex-voiced hooks3/3
Variant 1
They told me stay at ZoomInfo. I quit being their #1 AE at 22.
Alex films from the Brickell penthouse at night, city lights behind him, telling the story of everyone at ZoomInfo saying he was crazy to leave his top performer spot to go manage creators with zero connections.
Variant 2
The career path they sold you doesn't end with a GT3 RS in the driveway.
Opens on a slow walk around the $500k Porsche GT3 RS parked outside the Brickell building, then cuts to face-to-camera explaining how the traditional corporate ladder caps your income while creator management compounds with every deal you close.