2.4x baseline
YT
@thefutur·91.9K views
The Exact Strategy to Beat Bigger Players on Every Deal
2mo ago
👉🏽 Want more content? Join this channel for exclusive BTS, Workshops & Talks: https://www.youtube.com/channel/UC-b3c7kxa5vU-bnmaROgvog/join How to win a pitch when you’re the underdog (without racing to the bottom on price). In this breakdown, Chris Do uses Air’s Michael Jordan deal to show how smaller players can beat bigger competitors: expose weak points, ask smarter questions, and reframe the decision around fit, risk, and long-term value. If you’ve ever lost a project to a cheaper option, this is the playbook: stop defending your price and start guiding the buying conversation. What we’re going to learn: • How to win pitches as the underdog (even against bigger agencies) • The psychological move that makes competitors look risky • The exact type of questions that expose weak positioning • How to sell value first so higher pricing stops being a shock • The negotiation lesson that changed deal-making forever • How to turn “we’re smaller” into your biggest advantage In this episode: 0:00 Intro 0:44 Turn Competitor Strengths Into Weaknesses 7:44 Identify the Real Decision Maker 9:27 The One Question To Control Any Meeting 10:56 Negotiate a Deal That Changes Rules 15:43 Outro 🔗 Connect: https://www.instagram.com/thechrisdo/ 👀 Want more content? Join this channel for exclusive BTS, Workshops & Talks: https://www.youtube.com/channel/UC-b3c7kxa5vU-bnmaROgvog/join 🚀 Ready to level up your content? Join Content Lab — My private community to grow your brand & audience: https://learn.thefutur.com/contentlab Watch the movie https://www.amazon.com/gp/video/detail/B0B8Q3JMCG/ref=atv_dp_share_cu_r We love getting your letters. Send them here: The Futur c/o Chris Do 556 S. Fair Oaks Ave. #34 Pasadena CA 91105 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. -- Host: Chris Do (Bald Asian Guy Talks About Business) Cinematographers/Editors: @RodrigoTasca & @Tascastudios
Analyzing with Claude…
Pulling pattern + writing 3 variants in your voice. Stays on this page when ready.
What worked
Not analyzed yet. Claude will break down the pattern and write 3 variants in your voice.
How to steal it
setting · outdoor city
- 01Hook (0-2s)
Open cold on outdoor city. Sound on. Visual question in the first frame.
Brickell · Roll camera before you arrive at Brickell Ave at golden hour or Biscayne Blvd south of 5th. The reveal IS the hook.
- 02Set the frame (2-4s)
Establish outdoor city with your hero prop. Wide on the 16mm so the GT3 RS sells the scale.
Brickell · Keep the prop count to 1. More props = more cuts = lower retention.
- 03Payoff (4-9s)
Use direct to camera rant to deliver the rewatch moment. One idea, one take.
Brickell · Cut on the reaction, not the line. If it's a price reveal, hold the number on screen for 1.5s.
- 04Reaction / proof (9-13s)
Show the consequence. Bystander head-turn, valet face, on-screen receipt — whatever makes the payoff feel real.
Brickell · Casa Tua and Komodo valets are cinematic. E11even paddock for nightlife crowd. Hard Rock paddock during F1 weekend = prebuilt audience.
Your version
Alex-voiced hooks0/3
Claude will write 3 hook + angle combos in your voice you can queue as today's film.