I paid $100K+ in tuition that no school teaches.

Why it worked

The hook uses a specific dollar figure ($100K+) which adds credibility and a curiosity gap, paired with a contrarian frame that formal education failed him. However, the 'lessons school never taught me' angle is extremely saturated on Instagram, especially in the business/education space. The combination of a carousel format with a well-worn template likely made this feel generic despite the personal financial proof element.

Quality scores