It's literally all subconscious...

Why it worked

The hook 'It's literally all subconscious...' uses a curiosity gap by making a vague, almost mystical claim without specifying what 'it' refers to. This triggers the viewer to stop and find out what the subject is. The contrarian-adjacent framing, suggesting that success or decision-making is driven by hidden forces, taps into a psychological intrigue that resonates with aspiring entrepreneurs and managers who want an edge.

Quality scores